Manage Increased Project Volume
Since its founding in 2006, the Columbus, Ohio-based Internet marketing firm, Webbed Marketing, has experienced tremendous growth, tripling its staff and customer base over the last three years alone.
Webbed Marketing knew it wanted a web-based solution, but it did not want a huge implementation cycle like some complex systems. The company didn’t need anything that complex nor did it want to experience a lengthy ramp-up and the work interruptions that a complex solution would entail. It needed to avoid the risks of a cumbersome launch.
Vertabase was implemented quickly and smoothly. “I got the information set up myself very easily,” explained Yvonne Rayburn, Webbed Marketing senior project manager. “We were able to get the whole system up and running without any business interruptions. We could keep our growth going and not fall into any of the pitfalls typical of system launches.”
The built-in structure of Vertabase helps Webbed Marketing accelerate its project management processes. Everything can be accomplished faster. For a busy, growing firm, this translates directly into increased revenues. “Vertabase is different from other project management software in that it is so easy to use, and this has helped us complete everything more quickly,” said Rayburn. “Everyone from the CEO to an intern can use Vertabase with very little training or explanation. Screen layouts are intuitive and easy to follow. They have a visual appeal, and everything is easy to comprehend. This is particularly important for us since most of our team members are creative, highly visual people.”
Vertabase eliminates the need for many time-consuming, non-revenue-generating activities. For instance, the project schedule in Vertabase doubles as employees’ individual task lists.